In the course of solving highly complex energy problems, professor of engineering Carlos Santamarina has developed enlightened views on the creative process. Listen as he analyzes the creative process, identifies supporting as well as detracting components, and offers strategies on how to sustain life-long creativity.

The global energy challenge demands unprecedented action. While Carlos Santamarina and his team are focused on geo-centered alternatives, he takes time to analyze the creative process involved in engineering new solutions. A professor at Georgia Tech, Carlos is a frequent speaker at conferences and academic institutions worldwide.