From Abu Dhabi’s Yas Island to the Coastal Heritage Society right here in Savannah, Georgia. Geoff Thatcher’s work transcends borders. His career spans brand experiences at FM’s Research Campus, theme parks like Doha’s Quest and museums like the Ozark Mill. 

Most recently he and his firm led the College Football Hall of Fame’s new AI experiences that has increased the downtown Atlanta’s attendance 22 percent and length-of-stay 28 percent. Other notable projects include the renovation of the Indianapolis Motor Speedway Museum, Temple Square in Salt Lake City and the Al Ain Zoo. 

He got his start in the experience industry as a teenage “clean-up boy” at Utah’s Lagoon Amusement Park and later worked on the CNN Studio Tour for Jack Rouse Associates, the Rio 2007 Opening Ceremonies for Five Currents and the Lockheed Martin Space Experience Center for The Brand Experience.

 He founded Creative Principals in 2017. Geoff is author of The CEO’s Time Machine, creator of Ask.Buzz, writer on hot topics, podcast guest and a regular speaker at industry conferences. After leading the groundbreaking work that turned guests into football players, coaches and cheerleaders, he can often be heard online talking and writing about how AI will transform experiences.